Designed for Koi fish enthusiasts and ornamental pond lovers, this app serves as a dynamic hub for exploring, purchasing, and learning about various Koi species. It offers users a seamless experience in searching for Koi across different price ranges and facilitates the responsible rehoming of fish through its giveaway feature. The logo, a sleek representation of two Koi fish forming the letter “S” in negative space, elegantly captures the essence of the app’s identity—Super Koi.

The IT-guru team approached me to refresh the visual language of their website, focusing on enhancing the key visuals and redesigning the icon set. The existing icons were generic stock images, and the site’s color scheme lacked cohesion and felt somewhat outdated. The redesign process involved creating a harmonious and modern color palette that informed the new icon set and two animated key visuals. The icons were meticulously crafted using an isometric grid, seamlessly blending two-dimensional and three-dimensional elements to establish a fresh, sophisticated, and cohesive visual identity.

As Product Designer and Creative Director at Particula, I refined the brand’s design strategy for its smart games, which blend physical and digital experiences. Although the logo was not my creation, my focus was on elevating and unifying the visual identity. In an open, collaborative environment, I had the freedom to define a cohesive design language that resonated with the company’s innovative direction.

Clients often approach me for urgent website or landing page designs, sometimes with nothing but a logo. This was the case with Enerjoy, where I applied my quick branding approach to crafting a cohesive brand from minimal assets. I turned less into more by extracting colors, adding complementary tones, choosing the right font, and designing key elements. After all, Creativity is making the best out of what you have.

In this project, I designed the interface screens for an advanced laser machine used in hair removal and skin blemish correction treatments. My work involved close collaboration with the application developer, delivering pixel-perfect, sliced design files optimized for seamless integration. This included default and interactive states, ensuring a smooth and intuitive user experience.

A landing page I designed for the Focus Club, highlighting the benefits of its free membership. The page integrates a registration flow and a consumer preferences form. This project was in its ideation phase, with no established brand identity or visual language, and I was tasked with crafting the initial concept to attract and engage a loyal user base.

Will be updated soon